Reels is a content format that allows you to create and discover short, entertaining videos on Instagram. It also has been an AMAZING engagement and growth generator for many accounts, allowing them to SKYROCKET their growth.

Why are they IMPORTANT?

Instagram is eager to compete with Tiktok and is giving Reels HUGE real estate on its platform. It has its own explore page which allows for global discoverability
Not only does it have its own explore page, but it’s also is shown in-feed, on the explore, in hashtags, and in larger sizes.

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