Introduction: Welcome!

A personal note from Dara
How to get the most out of this course…
Creative Strategy Research

Why is creative strategy research SO important?
How to Conduct a Reputation Analysis
How to Mine Customer Testimonials
Golden Nugget Reviews: The Secret Sauce to Creative
How to Analyze Your Competitors’ Creative THE RIGHT WAY
How to Quickly Analyze Past Performance
How to Present Your Creative Strategy Research to Your Team
Creative Formats That Convert

How to Use This Section + Notion Guide
The 10 Creative Formats to Test First
10 UGC Strategies That Convert
15 Creatives for Service Businesses, B2B, and Info Products
Consumer Psychology and Messaging That Converts

Overview
The 16 Human Desires
Advertising Strategies That Scale (How to Take Big Swings with Your Creatives)
Copywriting That Converts: Primary Text
The Creative Strategist Toolkit

The Tools I Use Everyday as a Creative Strategist
How to Build an In-House UGC Team

Overview
How to Write a UGC Brief that Results in Winning Creative
How to Source UGC Creators
How to Build an In-House UGC Team
The Creative Project Workflow

An Overview of The Creative Process
How I Use Trello as My Project Management Tool
The Creative Roadmap: How to Track Your Creative Pipeline
How to QA Your Creatives
How to Test Your Creatives

Naming Conventions (Surprisingly important!)
How to Make a Creative Testing Framework
How to Test Creatives (TWO DIFFERENT METHODS!!)
How to Analyze Creatives (Advanced)

Overview: My Creative Analytics Cheatsheet
The Key Metrics You Need to Track (and my take on attribution softwares)
The Reports You Need to Be Running Weekly, Monthly, Quarterly
How to Lead a Creative Retro with Your Team (Slide deck!)

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